Creative Direction / Art Direction / Design
CHANNELS: ADA Document Compliance & Tagging / Chase.com Owned Channel Ads / Co-Brand / Collateral / Creative Testing / Digital / Direct Mail / Direct Mail Format Testing / Display Ads / Email / Google Demand Gen Ads / Google Discovery Ads / In-Branch Merchandising / In-Branch Digital Merchandising / Interactive PDFs / Marketing Communications / Offer & Product Landing Pages / Paid Social / Shared Mailers / Solutions Explorer / USPS Informed Delivery / Valassis / Valpak
This page highlights creative developed across Chase Consumer Banking, supporting customer acquisition, retention, and cross-sell strategies through integrated digital and print marketing. Featured work spans Chase First Banking, Chase High School Checking, Chase Secure Banking / Chase College Checking, Chase Private Client, Chase Refer-A-Friend, Public Offers, Chase Savings & CDs, Savings Deepening, Cross Line of Business (XLOB), Co-Brand, and more.
Explore dedicated portfolio pages featuring Chase First Banking, Chase High School Checking, Chase Secure Banking / Chase College Checking, Chase Private Client, and Chase Refer-A-Friend.
Creative Direction / Art Direction / Design
CHANNELS: Chase.com Owned Channel Ads / Collateral / Creative Testing / Direct Mail / Display Ads / Email / Google Demand Gen Ads / Marketing Communication / Solutions Explorer / Valpak
Various digital and print projects for Chase Private Client—providing an exclusive banking experience to high-net worth clients. Receive priority service, exclusive perks and benefits from Chase. Plus, access to investing strategies and insights from J.P. Morgan Wealth Management.
Creative Direction / Art Direction / Design
CHANNELS: Chase.com Owned Channel Ads / Collateral / Creative Testing / Direct Mail / Email / Google Demand Gen Ads / Marketing Communications / Paid Social / Solutions Explorer / Valpak
Chase Secure Banking (formerly Chase College Checking) is designed to meet customers at different stages of their financial journey. Whether helping college students build financial independence or providing a simple, low-cost banking option for everyday money management, these products emphasize accessible digital banking and tools that help customers confidently manage their finances through the Chase Mobile app.
A selection of digital and print creative for Chase Secure Banking and Chase College Checking.
Developed a visual language to engage college students across digital and print channels, driving checking account acquisitions. The colorful, energetic design stayed true to the Chase brand while giving the product a more fun, approachable look tailored to a college audience.
Feel the Power of Chase College Checking
Navigating finances as a college student should feel empowering. With Chase, get the tools and support you need to manage your money like a pro. Plus, get $100 when you open a Chase College Checking account with qualifying activities. From hitting savings goals to making smart spending choices—celebrate the small victories and feel the power that comes from learning to money confidently.
Live in Your Money Moment
Today's college students are the first digitally native generation, so it's only natural they'd want banking tools that make managing money easy wherever the day—or night—takes them. They live in—and for—the moment. And while they don’t want it to rule their lives, money is an essential tool for creating these moments.
With Chase College Checking and the mobile app, students can start their journey to financial freedom. It offers the convenience, security and control they crave, with real-time tools that can help students live in their money moments.
Creative Direction / Art Direction / Design
CHANNELS: Chase.com Owned Channel Ads / Creative Testing / Direct Mail / Email / Paid Social
Chase High School Checking is a checking account designed specifically for teens ages 13–17. Opened with a parent or guardian, it helps students begin managing their own money, build financial confidence, and develop smart banking habits while giving families visibility and peace of mind through the Chase Mobile app.
A selection of digital and print creative developed for Chase High School Checking.
Creative Direction / Art Direction / Design
CHANNELS: Chase.com Owned Channel Ads / Collateral / Creative Testing / Direct Mail / Email
Chase First Banking is a checking account for kids ages 6–17, designed primarily for children ages 6–12. Opened by parents, it helps parents and kids manage spending together while giving children the opportunity to learn and practice the fundamentals of money management with a debit card in their own name. The account can be accessed virtually anywhere through the Chase Mobile app.
A selection of digital and print creative developed for Chase First Banking.
Creative Direction / Art Direction / Design
CHANNELS: Branding / Chase.com Owned Channel Ads / Email / In-Branch Digital Merchandising
Chase Refer-A-Friend is a referral program that allows eligible Chase customers to invite friends and family to open qualifying Chase checking and savings accounts while earning rewards for successful referrals. It provides a simple, digital experience for sharing offers and helping new customers begin their relationship with Chase.
A selection of concept and final creative developed for the Chase Refer-A-Friend program, including work supporting the Chase rebrand.
Creative Direction / Art Direction / Design
CHANNELS: Digital Pitchbook / Solutions Explorer
J.P. Morgan Wealth Management provides personalized financial planning, investment advice, and wealth management services for affluent clients.
A selection of digital work developed for J.P. Morgan Wealth Management.
To support a shift in how J.P. Morgan advisors engage both prospects and existing affluent clients, we created a digital pitchbook that positions them as the primary point of contact—independent from the traditional Chase Private Client banker. As advisors transitioned into dedicated office roles, they needed a polished, easy-to-use tool to introduce their services, build trust, and deepen relationships. Designed in alignment with the JPMWM brand, the piece helps advisors confidently communicate their value and expertise.
Art Direction / Copy / Design
In-branch merchandising concept for Chase Picks Up the Tab—a surprise-and-delight debit card promotion where customers had a chance to get their purchase paid for by Chase.
Simple, yet playful messaging explained the offer while featuring everyday purchases illustrated using stylized barcodes. The promotional message was paired with a benefit-focused headline that highlighted how each purchase could bring joy, comfort, or convenience to the customer.
Creative Direction / Art Direction / Design
CHANNELS: Banner / Brochure / Chase.com Owned Channel Ads / Table Sign / Email
Chase Home Lending helps customers navigate every stage of the homeownership journey, from purchasing a first home to refinancing, accessing home equity, and beyond.
A selection of creative developed for Chase Home Lending, including mortgage acquisition and home equity marketing.
Wherever You See Yourself
From starter homes to forever homes, this in-branch campaign for Chase Home Lending illustrated how every stage of life brings new possibilities—and how Chase has the right mortgage solution to help customers get wherever they see themselves.
Also featured are email and Chase.com owned-channel ad concepts supporting Chase Home Equity Line of Credit (HELOC), extending the customer journey beyond mortgage acquisition.
Creative Direction / Art Direction / Design
CHANNELS: Affiliate / Email / Gas Screens / In-Club Digital Signage / Paid Display / Paid Search / Paid Social / SamsClub.com Assets
This selection highlights creative executed across owned, paid, in-club, and e-commerce channels supporting Club and Plus Memberships. The work spans both acquisition and engagement, including evergreen promotions, seasonal campaigns, and messaging that reinforced key membership benefits such as Scan & Go, Curbside Pickup, fuel savings, free shipping, pharmacy savings, and Sam's Cash Rewards.
Creative Direction / Art Direction / Design
CHANNELS: Email / FSI / Microsite / Print / Retailer Activations / Social / Web Banners
We’re rolling out the red carpet for the Purina® Summer Blockbuster—an omnichannel campaign that positions Purina’s portfolio of brands and pets as the stars of summer. With a bold, cinematic theme, this playful concept captured seasonal excitement while driving consumer engagement and product trial. Customers were directed to PureLoveForPets.com to play for a chance to win an exclusive Purina® Wag Bag, packed with the latest brand products.
Creative Direction / Art Direction / Design
CHANNELS: Branding / Email / FSI / Microsite / Print / Retailer Activations / Social / Web Banners
Give back to those who give so much. Purina® Supports Our Heroes was an omnichannel cause-marketing campaign inviting pet lovers to show their support by voting for their favorite military pet charity. With $100,000 in donations at stake from Purina, the initiative drove engagement at PureLoveForPets.com while supporting organizations that help veterans and their pets.
Creative Direction / Art Direction / Design
CHANNELS: Email / FSI / Microsite / Print / Retailer Activations / Social / Web Banners
Set sail for a chance to win in the Purina® Summer Treasure promotion—an omnichannel, pirate-themed instant win game featuring 40,000 prizes. The campaign invited pet lovers to discover summer’s hidden treasures—free Purina® product coupons—while driving trial across the full brand portfolio including dog and cat food, treats, and litter. The playful digital experience brought product discovery to life in a fun, engaging way at PureLoveForPets.com.
Creative Direction / Art Direction / Design
CHANNELS: Branding / Microsite / Email / Web Banners / Social / FSI / Video / Retailer Activations
To celebrate National Pet Month, Purina launched Roll Over Hunger—a charitable campaign inviting pet lovers to upload a photo or video of their pet “rolling over” at RollOverHunger.com to support shelter animals. For each upload, Purina made a donation to feed pets in need. The campaign also featured an instant win game offering a chance to win a $10 Purina coupon, helping drive engagement, product trial, and brand awareness.
Creative Direction / Art Direction / Design
CHANNELS: Branding / Digital / Display / Email / Events / FSI / Microsite / Print / PR / Retailer Activations / Social Video
Omnichannel campaign for Purina's largest portfolio promotion of the year—National Pet Month! In support of this month-long celebration, and in an effort to increase awareness and trial of Purina products, Purina led the Paw It Forward movement and asked pet lovers to show and share their love of pets at PureLoveForPets.com.
Creative Direction / Art Direction / Design
CHANNELS: Outdoor (OOH) / Floor Decals / Shelf Talkers / Counter Cards / Direct Mail / FSI / Header Cards / Flyers / Demo Signs / Banners / Bag Stuffers / Digital
Purina Shopper Marketing develops retail experiences that influence purchase decisions and strengthen brand engagement across a variety of in-store and promotional touchpoints.
A selection of shopper marketing creative developed for Purina brands and retail partners.
Creative Direction / Art Direction
CHANNELS: Branding / Card Art Design / Collateral / Direct Mail / Email
Private Label and Co-Brand Credit Cards help retailers strengthen customer loyalty through branded credit programs that reward repeat purchases and deepen long-term customer relationships.
A selection of cardmember lifecycle communications developed for major retail and consumer brands, supporting awareness, acquisition, welcome, and ongoing engagement.
The work focused on strengthening connections between cardmembers and the brands they love—driving activation, increasing spend, reinforcing program benefits, and encouraging rewards redemption.
Brands included: Ann Taylor, Loft, Sephora, Ulta Beauty, Bed Bath & Beyond, BJ’s, Boscov’s, Floor & Decor, IKEA, Meijer, Overstock, Lexus, Toyota, Kay, Jared, Zales, Gordon’s Jewelers, The Sterling Family of Jewelers, PlayStation, Sony
Creative Direction / Art Direction / Design
Branding concept for Red Lobster’s new Seafood With Standards sustainability platform—Traceable. Sustainable. Responsible.
This visual identity communicates Red Lobster’s commitment to ethically sourced, 100% traceable seafood. The logo features a blue infinity wave enclosed in a circle—symbolizing the brand’s ongoing promise to the sea. The ocean-inspired color palette reinforces this connection, while iconography supports key sustainability pillars and menu-specific claims.
Authentic photography—featuring real fishermen, fresh catches, and craveable prep moments—gives the system a credible, transparent feel.
Creative Direction / Art Direction / Design
CHANNELS: Banners / Buttons / Check Presenters / Coasters / Digital Merchandising / Direct Mail / FSI / Gift Cards / Menu Design / POS / Restaurant Art / Table Tents
Red Lobster creates memorable in-restaurant experiences through seasonal promotions, menu innovation, loyalty programs, gift cards, and off-premise dining initiatives.
A selection of in-restaurant, promotional, and digital creative developed for Red Lobster.
Improved the customer experience through craveable photography, menus, and in-restaurant merchandising supporting Red Lobster Events & Promotions, Red Lobster To Go, My Red Lobster Rewards, Gift Cards, Happy Hour, and other initiatives.
Applied menu engineering strategies to influence design, driving customer preference and purchasing behavior for desired menu offerings.
Creative Direction / Art Direction / Design
OVERVIEW: The Red Lobster rebranding initiative was developed to modernize the brand while preserving the equity that made it instantly recognizable. The objective was to strengthen brand perception by communicating freshness, quality, and seafood expertise through a more contemporary visual identity.
The concepts introduced a more natural, organic design language while exploring blue as a complementary brand color to evoke the sea and reinforce a fresh, modern feel.
A key consideration throughout the process was the evolution of the iconic Red Lobster "critter." Rather than replacing this highly recognizable mark, each concept reimagined it as a cleaner, more distinctive mark while maintaining a connection to the brand's heritage.
Concept 1
Leverages the existing equity of the critter by simplifying its form, refining key details, and improving scalability. A contemporary typeface and subtle upward arc create a cleaner, more energetic identity while preserving familiarity.
Concept 2
Features a more illustrative, top-down critter with organic textures that reflect the variety and authenticity of Red Lobster's seafood offerings. A modern sans-serif wordmark balances the expressive illustration.
Concept 3
Focuses on a bold, simplified claw icon paired with an integrated wordmark to create a distinctive and contemporary visual identity.
All three concepts introduced the tagline "EST. 1968" to celebrate the brand's heritage while replacing the existing tagline, "FRESH FISH. LIVE LOBSTER.", which no longer reflected the breadth of the menu.
The rebrand was ultimately paused during development as business priorities shifted.
Art Direction / Design
CHANNELS: Branding / Outdoor (OOH) / Packaging / POS
Wendy's Eat Great, Even Late! promotion focused on extended late-night hours and encouraged increased visits during off-peak dining times. A bold identity was developed to boost awareness both inside and outside the restaurant.
Art Direction / Design
CHANNELS: Logo / Branding / Business Card / Letterhead
Branding for Wendy's® Wonderful Kids, a signature program of the Dave Thomas Foundation for Adoption®. The program provides funding to adoption agencies across the U.S. and Canada to hire recruiters focused on finding adoptive homes for children in foster care.
This uplifting, energetic mark depicts two children with raised, clasped hands forming the shape of a house in its negative space—a symbol of connection, stability, and hope. The type treatment features a playful yet approachable font that complements the illustration. The clean style and color palette align with the Dave Thomas Foundation for Adoption® identity—keeping the look clean, cohesive, and full of heart.
Art Direction / Design
Outdoor (OOH)
National Outdoor campaign promoting various Wendy's products—Spicy Chicken Fillet, Classic Double, 99¢ Super Value Menu and Ultimate Chicken Grill.
Art Direction / Design
Event Brochure & Poster
Wendy’s® 3 Tour Challenge—an annual professional golf event benefiting the Dave Thomas Foundation for Adoption. This unique tournament that pitted three golfers from each of the big three tours (LPGA, Champions, and PGA) against each other in competitive, head-to-head threesomes for tour bragging rights—all for a great cause.
Art Direction / Design
CHANNELS: Digital / Outdoor (OOH) / Print / Stadium Signage / Web Banners
This space-themed campaign for Major League Soccer took inspiration from the rivalry with LA Galaxy, featuring an iconic visual of a soccer cleat imprint on the moon. Blackout the Galaxy served as both the campaign title and a rallying cry for fans, with a bold black-and-gold headline treatment that added energy—helping to build excitement and boost attendance for one of the season’s biggest matchups: Columbus Crew vs. LA Galaxy.
Creative Direction / Art Direction / Design
A collection of national print ads created for major consumer brands across categories including QSR, fast casual dining, and CPG.
Art Direction / Design
CHANNELS: Branding / Business Cards / Letterhead / Print / Website
Rebranding of Cityside Archives, a New York-based document management company seeking a more modern, tech-forward identity to reflect its security and digital capabilities.
This single mark cleverly merges elements of a barcode, stacked documents, and a stylized NYC skyline—representing three key ideas—data tracking, documents, and city roots in one cohesive form.
A bold, industrial typeface reflects the company’s secure, tech-driven services, while a deeper orange was added to expand the color palette and complement the original tones.
Creative Direction / Art Direction / Design
From big brands to small businesses (and a few personal projects in between), this collection features logos and marks designed to be simple, memorable, and created with purpose.
Art Direction / Design
Tuscan-themed core lunch and dinner menu cover concepts for Olive Garden.
Creative Direction / Art Direction / Design
CHANNELS: Brand Repositioning / FSI / In-Restaurant POS / Menuboards / Packaging / Print
Laughing Noodle was a White Castle fast-casual test concept that combined the familiar White Castle experience with a menu of globally inspired noodle and soup dishes, all under one roof.
Developed the creative tone, look, and feel for the repositioned brand through witty, menu-specific headlines and the introduction of the "Noodle Family," a playful illustration style that added personality to the brand.
Food photography was provided by the client.
Creative Direction / Art Direction / Design
CHANNELS: Displays / FSI / Microsite / Packaging
A selection of digital and print creative developed for Nestlé Confections.
Featured brands: Baby Ruth, Butterfinger, Crunch, Laffy Taffy, Nerds, Sweet Tarts, and 100 Grand.
Art Direction / Design
CHANNELS: Branding / Stadium Signage / Car Window Decals / Digital / Web Banners / Print / Press Kit / Outdoor / .com Takeover / Yard Signs / Sidewalk Sign
Paint the Town Black & Gold campaign for Columbus Crew’s historic 2008 playoff run leading to their first MLS Cup championship. A bold soccer paint splatter and spray paint stencil served as the main graphic for this campaign, often violating many of the traditional tactics of the campaign.
Non-traditional marketing tactics were used to build excitement and awareness throughout the city—driving fans to the site to purchase their playoff tickets:
• Paint splatter CREWPLAYOFFS.COM decals that were placed on car windshields at local youth soccer fields and throughout the city
• VOTE CREW/CREWPLAYOFFS.COM paint splatter ‘election’ yard signs to violate 2008 general election sign clutter and drive to playoff site
• Digital outdoor boards that rotated from regular branded boards to paint splatter CREWPLAYOFFS.COM board
• Corner Peel Banner Ad/.com Takeover on Columbus Dispatch sports page
• Sidewalk Sign paint splatters CREWPLAYOFFS.COM
Creative Direction
CHANNELS: Direct Mail / Email
Valvoline Instant Oil Change provides quick, convenient preventive vehicle maintenance through more than 1,900 service centers nationwide.
Developed a personalized direct mailer designed to deliver dynamic messaging and drive customers back to their local service center for routine vehicle maintenance.
Creative Direction
CHANNELS: Banners / Direct Mail / Email
Valvoline Instant Oil Change Fleet Advantage provides preventive maintenance services for commercial fleet vehicles, helping businesses keep their drivers on the road with minimal downtime.
Applied new brand guidelines to refresh digital and print creative across Fleet Manager and Fleet Driver communications, ensuring a consistent brand experience while supporting customer acquisition, retention, and ongoing engagement.
